Rihanna started a collaboration with MAC in February 2013, after three wildly successful collaboration and a final holiday collection due out next month it comes as little surprise that the Canadian cosmetic giant has announced that tap Rih for the VIVA GLAM campaign. The Bajan princess will join an impressive roster of Viva Glam celebrity endorsers, which include Nicki Minaj, Lady Gaga, Lil’ Kim, Mary J. Blige, Missy Elliott, Christina Aguilera, and so many more.
MAC's AIDS foundation was founded in 1994 and has raised millions of dollars through the sale of Viva Glam's lipsticks and lipgloss. All proceeds from the sales will benefit M.A.C.’s AIDS fund. According to the press release the campaign will begin January 2014. I really can't wait to see her promotion pictures. With Rihanna you never know what you're gonna get.
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