The 17-time Grammy award winning rapper is set to launch his first men's fragrance named 'GOLD'. Hov partnered with Firmenich perfumer Ilias Ermenidis to create the eau de toilette fragrance. The bottle is a white fougère with Jay Z embossed across the front. Price ranges from $39-$70 for the three different size bottles. The fragrance will debut at Barney New York on November 20th as part of his collaboration with the store. An international roll out is being planned for 2014.
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